E-ISSN 1658-8223 | ISSN 1658-645X
 

Original Research 


Tobacco Brand Names and Logos Recognition by First Grade Schoolchildren

Mohammed K. AlShehri, Mohammed D. AlAhmari.

Abstract
Background and Aims: Prosmoking messages, delivered through smoking parents, media and other exposure factors, can reach very young children and influence attitudes and behaviors toward smoking. This study aimed to assess the ability of First grade of primary schoolchildren to recognize tobacco products and logos of widely advertised tobacco products compared with other common commercial products.

Methods: Cross-sectional survey in classroom settings using a questionnaire designed to measure 3 popular tobacco products and logos for 3 common commercial products (1 food, 1 beverage, and 1 restaurant brand) were conducted in primary schools at different regions nationwide. The students were instructed individually under the supervision of the researcher and their teachers about each logo with one of 6 products pictured on an A4 colored paper and the answers were recorded.

Results: The sample consisted of 1,369 students, of whom 47.5% were girls. In general, overall tobacco recognition rate was much lower than other products reaching 53%, which was statistically significant (p=0.0001). Boys showed a higher recognition rate to cigarette brands than girls that was statistically significant (p=0.002).

Conclusions: The majority of first-grade school children are familiar with tobacco brands. This study’s findings suggest that children are widely exposed to tobacco products and promotion. More effective regulations are needed to combat a generation of nicotine addicts.

Key words: Tobacco; Children; Cigarette; Brand recognition; Saudi Arabia


 
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Pubmed Style

AlShehri MK, AlAhmari MD. Tobacco Brand Names and Logos Recognition by First Grade Schoolchildren. Majmaah J Heal Sci. 2019; 7(1): 32-38. doi:10.5455/mjhs.2019.01.004


Web Style

AlShehri MK, AlAhmari MD. Tobacco Brand Names and Logos Recognition by First Grade Schoolchildren. http://www.mjhs-mu.org/?mno=302644047 [Access: May 02, 2020]. doi:10.5455/mjhs.2019.01.004


AMA (American Medical Association) Style

AlShehri MK, AlAhmari MD. Tobacco Brand Names and Logos Recognition by First Grade Schoolchildren. Majmaah J Heal Sci. 2019; 7(1): 32-38. doi:10.5455/mjhs.2019.01.004



Vancouver/ICMJE Style

AlShehri MK, AlAhmari MD. Tobacco Brand Names and Logos Recognition by First Grade Schoolchildren. Majmaah J Heal Sci. (2019), [cited May 02, 2020]; 7(1): 32-38. doi:10.5455/mjhs.2019.01.004



Harvard Style

AlShehri, M. K. & AlAhmari, . M. D. (2019) Tobacco Brand Names and Logos Recognition by First Grade Schoolchildren. Majmaah J Heal Sci, 7 (1), 32-38. doi:10.5455/mjhs.2019.01.004



Turabian Style

AlShehri, Mohammed K., and Mohammed D. AlAhmari. 2019. Tobacco Brand Names and Logos Recognition by First Grade Schoolchildren. Majmaah Journal of Health Sciences, 7 (1), 32-38. doi:10.5455/mjhs.2019.01.004



Chicago Style

AlShehri, Mohammed K., and Mohammed D. AlAhmari. "Tobacco Brand Names and Logos Recognition by First Grade Schoolchildren." Majmaah Journal of Health Sciences 7 (2019), 32-38. doi:10.5455/mjhs.2019.01.004



MLA (The Modern Language Association) Style

AlShehri, Mohammed K., and Mohammed D. AlAhmari. "Tobacco Brand Names and Logos Recognition by First Grade Schoolchildren." Majmaah Journal of Health Sciences 7.1 (2019), 32-38. Print. doi:10.5455/mjhs.2019.01.004



APA (American Psychological Association) Style

AlShehri, M. K. & AlAhmari, . M. D. (2019) Tobacco Brand Names and Logos Recognition by First Grade Schoolchildren. Majmaah Journal of Health Sciences, 7 (1), 32-38. doi:10.5455/mjhs.2019.01.004





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